The Software & Information Industry Association (SIIA) Education Division released their report, the 2010 U.S. Educational Technology Industry Market: PreK-12. First in a series of market reports, the survey values the overall market PreK-12 non-hardware educational technology at $7.5 billion dollars. Content-related products represent 42 percent of that revenue. The report will be highlighted at SIIA’s Ed Tech Business Forum today in New York. The products were divided into four segments: content; instructional support; platforms and administrative tools; and a special segment that includes advanced placement, special education, and English language learner materials. The study focuses only on revenues for software and digital content or resources (no print, hardware, or analog products), and institutional sales to paint a picture of the overall revenue of educational technology companies. “The inaugural report comes at a time when the national conversation around ‘ed-tech’ has unprecedented attention, and when our educational system is aggressively making the transition to digital,” says report author John Richards. “Now is the time to provide industry stakeholders a focused look at this promising subsection of a sprawling and complicated market.” Have a look for yourself, and check out the Ed Tech Business Forum.
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