Report: Growth in Educator Email Use on Mobile Devices

K-12 teachers seem to be tapping in on handhelds to view their school-based email, according to Email Trends in the Education Market 2011. The fifth annual MDR study of how educators and marketers are using email these days provides insight into educators’ use and perception of email, gives a detailed review of response metrics, and summarizes the lessons learned and best practices for education marketers to consider in planning and implementing successful email campaigns in the future. Further results show:

  • Virtually all teachers surveyed can access their school-based email account when not at school.
  • More than half of all faculty reported that they had adopted a textbook based on responding to an email from a publisher offering an evaluation copy.
  • Nearly half of district administrators have access to their email on mobile devices.
This entry was posted in trends. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s